Southern Arizona Business Coalition was formed to promote Arizona’s growth and prosperity, which benefits all business.

SABC focuses on the strengths and opportunities of our region, champions responsible industries to come to Arizona, supports their growth and advocates for their success and longevity. Creating meaningful, long term jobs is the key our community’s success, and to that end our focus is to:

  • Encourage the growth of existing companies and industries
  • Attract companies that create export products and invest in technology development
  • Counter uninformed, emotional statements that may stand in the way of new and expanding ventures, we will provide substantiated fact-based information.

Through a strong web presence, speaking engagements, literature, social networking, advertising and coordinating informed business leaders, we are committed to a unified front in support of new and expanding ventures for the financial stability of our community.

Bill Assenmacher

Bill Assenmacher is a retired CEO of CAID Industries, a Tucson-based manufacturing company with an international client base that was founded in 1947.

Their diverse capabilities include design/build responsibility, field erection services, custom fabrication to customer standards, large scale manufacturing, and extensive mining technology and services.

CAID believes that by supporting and promoting regional industries, businesses, higher education, and local commerce, they will insure a strong economic future for our community.

Rick Grinnell

Rick Grinnell founded Smart United Business Strategies, Inc (SUBS) to advocate for small and medium-sized business with local and state government.

SUBS informs local businesses about issues and events, encouraging them to be proactive on issues that affect their success.

Rick has over 30 years in business and political involvement, including 12 years as Marketing and Public Relations Director at Metro Restaurants.


Graphics, Marketing, Public Relations, Media and Editor
Laurie Swanson

Website Production
Digital Visibility Marketing

Robert Hernandez

Video Production

Jim Hurley
Red Diamond Media